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Principles of Marketing (MKT-120)

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.

Credits
Class Credits 3
Lab Credits 0
Clinic Credits 0
Work Credits 0
Total Credit Hours 3
Details
Department

Marketing (MKT)

Offered Fall

Yes

Offered Spring

Yes

Disclaimer

***Please refer to the online version of the Richmond Community College Program and Course Catalog and the Student Handbook for current academic and general policies.***